How to choose the category of the Facebook page


When we are preparing to create a company page on Facebook, the first obstacle we find, […] after entering the appropriate link , it is the choice of the most suitable category for our company. With this article we want to see which categories of the Facebook page are available and which features differentiate them from each other.

Facebook page category

As can be seen from the following image, there are 6 categories available:
• Local business or place;
• Company, organization or institution;
• Brand or product;
• Artist, band or public figure;
• Entertainment;
• Cause or community.
Each of these categories gives the possibility to insert different information on the page.
For a company page the most indicated categories are the first 3 and we will see their characteristics below; for an overview of all the categories, however, we recommend you visit this page: www.facebook.com/help/918592541485077 .

Brand or products

This category of the Facebook page is mainly aimed at big brands or famous commercial products and it is possible to insert only a short description and a link to the website.

Company, organization or institution

This category is aimed at companies in general and allows you to enter a greater number of company information and contact details: short description, website, email, telephone and address. It also gives you the opportunity to register (check-in) to let your contacts know that you are there at that time.
Local business or location
The latter category is mainly aimed at commercial activities, shops and public places. In addition to the information available for the "Company, organization or institution" category, it gives the possibility of inserting a map with the position and gives users the possibility to insert a review on the local company.

Other Facebook page settings

In order to create a page that is effective from a communicative point of view, choosing the correct category is essential. In addition to this, however, there are many other contents and settings that must be chosen carefully. If you have not yet created the Facebook page of your company or business, we recommend the Facebook Marketing Course for companies where, after a first theoretical and strategic part, we will go together to build your company page by setting it in the most effective way for your needs.

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