Main differences between Bing and Google

Bing and Google have different peculiarities: the first, developed by Microsoft, inaugurated the natural language, the second instead is appreciated for its speed and rich answer.

When querying the web, you can use various tools: Google is certainly the most used search engine, which is based on the idea of ​​a 360 ° knowledge. However, there are other equally valid solutions, including Bing , the search engine developed by Microsoft.

According to the latest statistics, those who surf the internet tend to prefer Google significantly. To make a general estimate, by examining a sample of 100 users, about 75% use Google, the 9% of Bing and the rest of other search engine .

But what are the differences between the two main search engines? Let's clarify the subject.

Bing and natural language

Bing is a search engine based on the so-called " natural language ", that is what we all use in everyday life. Not surprisingly, Microsoft's product is also labeled as "intelligent" and "semantic": based on a type of deep learning, in other words, it is able to answer complex questions instead of limiting itself to the sum of keywords.

Who employs Bing can then write in the query box questions such as "what is the best restaurant in USA?", "Where can I go to the beach in Californina?", "What is the best-stocked sporting goods store in Rome?". It is, in fact, the most suitable solution for those who are not familiar with keywords .

The peculiarity of Bing, as can be understood from all this, is its ability to interpret what the user enters . It marks a significant step forward in the development of web searching : let's not forget that Facebook has chosen it as a search engine linked to the social platform .

Finally, it must be said that positioning a site on Bing is simpler, as this search engine is characterized by a basic algorithm ; moreover, compared to Google, it gives much more importance to the so-called On-Page SEO NYC, or to all the optimization factors present within a web page.

Google and the rich answer

Continuing the discussion on the difference between Google Bing , it is necessary to reiterate that the former always remains the most popular, despite the strong rise of the latter. Google's operation is strictly connected to the concept of rich answer : the search engine in question gives a direct answer to a question, without necessarily directing those who surf online to a certain website.

The name of Google - we remember it - derives from googol , a term that in mathematics is used to indicate the 1 followed by 100 zeros. It was so named in reference to a profound desire to schematize , to provide knowledge as vast as it is systematic. The Google database is immense , which is why users have the opportunity to find practically any type of information.

Compared to Bing, therefore, Google is less simple for those who are unfamiliar with the network but faster : it is estimated that the average time to perform a query is 0.29 seconds. About one million more pages are added to the index every day, which is essential for global knowledge . It follows that it is essential, for a site that aims to visibility and increase the conversion rate - even if it is not a simple and immediate thing - to position yourself well on Google .

Finally, it must be said that the search intent, along the lines of what has already been done by Bing, is becoming increasingly important also for Big G : this means that Google also tries to grasp the semantic value of the search carried out by the user, that is, its final goal , beyond the keywords entered in the search bar as evidenced by the introduction of the latest BERT update .